Virtual Video Village

Credits
Con Williamson, CCO
John Cornette, ECD
Ron Gualden
Jen Drewes
Jeff Henry
My Role
Concept & Ideation
Product Design
Client
EP + Co
A hero image for this project

Overview

“V3” or “Virtual Video Village” enables live-action production and content creation, with full client “access” and direction, from any remote location they choose. What started as a rapid response to COVID-19 quickly evolved to become the new standard for our modern production offering.

Viewing the V3 platform from your homeUsing the V3 platform on set

Concepting & Wireframes

Wireframes are designed to help the team have a conversation about what needs to be on the screen. I used this exercise to quickly iterate through various layout orientations without getting into heavy design detail. The visual design is not the point at this phase, but oftentimes this can birth ideas for features and functionality.

An illustration of the tech ecosystem behind the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platformA concept wireframe for the V3 platform

Design Direction

The design language was kept intentionally minimal and monochrome with a focus on usability. My goal was to design an interface that wouldn’t compete with your perception of the shot. The tones stayed generally agnostic, but ultimately I did warm them up a little bit from pure black and white so that the interface felt considered and not cold.

The V3 color paletteAn initial message inside the V3 interfaceAn icon designed for the V3 platformA view of the V3 platform showing a shot listIcons designed within the V3 platformAspect ratio controls UI

Iterative Polish & Details

One of the best parts of building a product is the opportunity to gather real feedback and improve over time. As we used the product, I continued to evolve the experience—improving the chat feature, adding designations for different teams, and adding additional admin functionality. We're currently roadmapping the next set of features.

The admin portal inside the V3 platformAn interface panel showing how you can manage a shot inside the V3 platformAn interface showing how you can add a shot in the V3 interfaceThe video stream inside the V3 platformA mobile view of the chat function on the V3 platformAn initial concept for the V3 platformThe V3 platform demonstrating an initial storyboard compared to the live shot
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